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Even if the name implies it, this device is not just three colons stacked next to each other. It is indeed, three similar words or phrases, expressed one after the other. This is done to give the description of a thing or person its sort of sense of completeness. A lot of writers use this to give the things they re describing more layers or dimensions, like a word for sight, smell, and hearing. It comes from Greek and it means three units. An example of this rhetorical device would be “I need three things in a woman. Beauty, jealousy, and no brain”