Another on our growing list of rhetorical devices that are often used, but most often by those that don’t know what they are in fact doing. Another phrase for this rhetorical device would be calling somebody names. It denotes vulgar, or derogatory language. You can hear examples of Tapinosis in children when they fight or call each other all kinds of silly names. Another name for it is humiliatio. But that doesn’t mean it is just a device you use one on one. It can be delivered in speeches as well. There is plenty of tapinosis in every fiery or mad general who addresses his novice recruits. Like in the movie Full Metal Jacket. An example of such a device would be “Listen up you maggots. You are nothing but momma’s boys, good or nothing, disgraces of manhood, pieces of dog crap“.