As we have seen in earlier examples, word repetition and especially its rhythm capture out attention ever so easily. Pleonasm is another rhetorical device that capitulates on this mysterious habit of the human mind and ears. While others repeated words themselves, pleonasm is focused on repeating the same ideal, through multiple grammatical structures, but always trying to express it through different words or phrases. Naturally, and logically, Pleonasm comes from the greek and it means to be excessive. An example of a pleonasm would be “Our Czar, our ruler, our leader, would like to be brief on the western campaign“.