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This rhetorical device comes from the Latin word and means dissuasion. It is used when you want to give someone a piece of strong advice on what not to do. It has an opposite brother or sister, whatever you want to call it in the family of rhetorical devices called adhortatio. One of the most known examples came from the famous Nazi fighter and British prime minister, Winston Churchill, when he in a speech to the nation, during Nazi air raids said “Never, never, never give in. No matter how small and insignificant the thing might seem. Never, never give in”