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Another name for alliteration is tongue twisters. You might remember them from your youth. Any time you notice that a few words, one after the other share the first few, initial consonant sounds you have yourself an example of alliteration. But alliteration isn’t only used in children’s tongue twisters, such as “she sells seashells“, they are also used by brands to make their names much more memorable, for example, “Krispy Kreme“.